Victoria Geisen. Professor Bolduc. Bus180. October 19,

Victoria Geisen Professor Bolduc BUS180 October 19, 2015 Smoothie Cafà © Bar With the surge in healthy and organic food and drink consumption worldwide, a Smoothie Cafà © Bar would be an excellent start up business that has the potential to grow not only locally, but nationally as well. In addition to coffee, regular decaffeinated and espresso, the Smoothie Cafe Bar would offer customers a healthy menu of organic fruits and vegetables, along with vitamins added to fresh juices and/or dairy products enabling the consumer the ability to customize their drink and coffee selections. For those looking for an extra â€Å"kick† to their smoothie a shot of espresso can be added to their creation! While this type of business would appear to appeal mostly†¦show more content†¦Neither of these businesses use organic products and neither of them serve coffee. There is a growing demand for people looking for healthy food that is organic and fast. The â€Å"U.S. organic food market is expected to grow 14% from 2013-18†. Whole Foods, a nation-wide chain, and the Fresh Market, here in Florida are committed to organic produce. Even the Publix supermarket chain has large sections devoted strictly to organic products. Smoothie Cafà © Bar will have a niche for those consumers that can get a healthy meal replacement as well as delicious coffee. This is convenient for families where one person in the car wants a smoothie and another person wants hot coffee. This will be one-stop shopping for the entire family. There is a growing demand for gourmet coffee, which is exactly what Smoothie Cafà © Bar will have. There is competition for coffee houses, such as Starbucks, Panera Bread, and Dunkin Donuts, but what sets the Smoothie Cafà © Bar apart from the others is that it will have healthier options such as organic milk, Coconut milk, and always organic fresh fruits and vegetables to be added to their smoothies. One study reported that â€Å"34%of adults are drinking coffee every day and the overall trending suggests sustained momentum for specialty consumption growth in the last five years†. It is crucial for the Cafà © to appeal to a varied socioeconomic population. With that being